China’s red meat demand poised for rebound

Consumer demand in China is returning, as a COVID wave eases and residents respond to the government’s elimination of most COVID-related restrictions. This increased activity, paired with economic strength for the Chinese consumer, points to a strong second quarter for red meat demand, according to U.S. Meat Export Federation staff in the region. USMEF China Director Polly Zhao observes that consumers have returned across a wide range of business sectors, with restaurants seeing increased traffic and growing wait times.

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